Y-ME Changes It's Name
Following is a message from Y-ME National Breast Cancer Organization®:
Because you are a friend of Y-ME National Breast Cancer Organization®, we wanted you to be one of the first to know that we have changed our name. On Mother's Day, as part of our Race to Empower™ and Walk to Empower™ events held across the country, we formally announced that our new name is Breast Cancer Network of Strength™. This exciting change kicks off our 30th anniversary year. While our name has changed, our mission remains the same -- to ensure, through information, empowerment and peer support, that no one faces breast cancer alone.
The goal of our re-branding is to better communicate our mission. As you will see, our logo has dramatically changed. We have adopted a new, stylized ribbon, and we have included four distinct figures to visually express that we are here to support all people touched by breast cancer.
The cornerstone of this organization has been and continues to be peer support. In order to strengthen the identity of our core services, we are introducing YourShoes™. YourShoes services include our 24/7 hotline with real-time interpretation in more than 150 languages, peer support via our Web site, and support groups led by trained facilitators. All YourShoes services are conducted by breast cancer survivors. The words of one of our callers nicely sums ups the value of peer support: "Even though my family is a wonderful support system, I needed someone who had been in my shoes."
Please visit our new Web site at http://www.networkofstrength.org/ to learn more about our name change.
Sincerely,
Margaret C. Kirk
Chief Executive Officer